The Amazon Playbook Scorecard · Free · 5 minutes
Find out where your brand is leaving profit on Amazon.
The same six areas we consult on for serious, established brands that want to drive profitable growth across their Amazon account.
You'll get a score out of 100, a red, amber or green rating for each area, and the two areas to fix first.
Your results appear as soon as you finish.
What you get
Built from what we find inside Amazon accounts.
Every question comes from the commercial review we run for leadership teams and present back to the board.
Three findings from recent reviews:
Your results are yours to keep. We can walk you through them in a 30-minute follow-up call. No obligation, no pitch deck.
Six areas that decide whether Amazon makes you money.
Commercial
Profit per unit, Net PPM by ASIN and whether any products lose money on every sale.
Advertising
Break-even ACoS, wasted search-term spend and how you actually judge whether ads work.
Brand and Account
Listing content, control over who sells your products and suppressed or penalised ASINs.
Category and Competition
Your share on key search terms, and how your price and margin sit beside the products ranking with you.
Operations
Out-of-stocks, PO confirmation rates, chargebacks and stock ageing past 90 days.
Capability and Planning
Ownership, board reporting and whether a 12-month Amazon plan exists at all.
Answer for how things are today, not how they should be. If you're not sure, say so. That's often the most useful answer of all.
Know your Amazon numbers well enough to act on them?
Five minutes, one number: your Playbook Score out of 100, with a red, amber or green rating across all six areas. Clear enough to make decisions from, specific enough to know what to fix first.
Take the scorecard
A few details, then your results appear the moment you finish.
